MARKETING

In the retail market today, brands are trying to get more personal with their customers, but few are doing it right. Here are some tips on successful ways to win at the personalization game. It all starts with collecting good data. It is im[...]

An unknown Texas brand just a few years ago has won the title of Marketer of the Year, Tito’s Handmade Vodka. The owner and founder is Bert “Tito” Beveridge. In the early 1990’s, he began making flavored vodka for friends as Christmas prese[...]

Marketing and advertising can increase your brand and product awareness, increase your sales, and influence how a customer will perceive you. The key is to be able to deliver what the customer is looking for. Once you have achieved this, yo[...]

It seems like everything changes, and marketing and advertising as we know it has changed too. But the question is has it changed for the better? Large advertisers seem to prefer automated buying of media today and, unlike traditional media[...]

In 2017, there will be more internet traffic than all prior internet years combined. And this growing market will affect most retailers and small business owners. An interesting fact is that only 44% of web traffic is from humans; a massive[...]

We have been in the marketing business as Backus Turner International for over thirty years. We have produced award-winning television, radio, print and Internet advertising. What we are seeing today is discouraging. Maybe it is because of [...]