MARKETING

It seems like everything changes, and marketing and advertising as we know it has changed too. But the question is has it changed for the better? Large advertisers seem to prefer automated buying of media today and, unlike traditional media[...]

In 2017, there will be more internet traffic than all prior internet years combined. And this growing market will affect most retailers and small business owners. An interesting fact is that only 44% of web traffic is from humans; a massive[...]

We have been in the marketing business as Backus Turner International for over thirty years. We have produced award-winning television, radio, print and Internet advertising. What we are seeing today is discouraging. Maybe it is because of [...]

If you’re not working on your 2017 marketing plan, you should pencil it in on your calendar to start as soon as you can. A good starting point is to figure out how much is going to be allocated to marketing and advertising by the CFO and ma[...]

There seems to be an increased effort to market to women of all sizes and shapes from just about every angle. Sports Illustrated made the news earlier this year when it featured Ashley Graham, a plus-size model, on its cover. Today women of[...]

Companies and their marketing and advertising agencies develop various kinds of advertising campaigns. Depending on the medium, be it print, broadcast or digital, consumers are inundated with celebrities selling or endorsing various product[...]