ArtServe Names Executive Director

Jason Hughes

ArtServe, South Florida’s award-winning arts services organization, has named veteran sales and marketing executive Jason R. Hughes as the non-profit’s new executive director.  Hughes has been professionally and personally involved with ArtServe over the last five years serving as vice-president and president of its board of directors.  He helped shape the ArtServe vision and mission of delivering programs designed to help artists contribute to the economy by both learning to build their businesses and engaging the community to advance arts for social good.  Under Hughes’ leadership, ArtServe was named a “2020 Top-Rated Nonprofit” by GreatNonprofits, the foremost provider of user reviews of charities and nonprofits, and also was named 211-Broward Non-Profit of the Year – Arts in 2020.  Now in its 30th year, ArtServe is known as one of the nation’s first arts incubators and has transformed itself into a creative laboratory and a hub for artists committed to diversity, equity, and inclusion.  As the COVID crisis grew this year, Hughes worked with ArtServe staff to pivot to virtual offerings, culminating in the successful “ArtServe Live.” The series, which incorporates instruction, discussion and performance art into an online program of events, has exponentially increased the organization’s reach and digital footprint.  “Art is an intrinsic element of our daily lives, from the subtleties of design, to the lavish spectacle of movies; from fine art to the most functional of commercial applications,” Hughes said. “Fostering creativity is an imperative we must incorporate in any forward-looking economic development vision.”  As executive director, Hughes will continue to grow “ArtServe Live’” by blending it into ArtServe’s regular programming.  The digital expansion has already provided further opportunities for all types of artists to capitalize on their vast individual talents, thereby broadening the creative industries’ economic development footprint throughout Broward County, South Florida, and beyond.  “ArtServe never stops moving. Our artists never stop creating. Our team never stops working. The commitment we have to our community is deep and reflective in the support we receive from all walks of life,” he added.  “I’m honored to carry forward the mission and service of ArtServe to our community and for our community.”